Golf is a sport that is growing in popularity with the younger generation, but it is still a sport that is highly dependent on repeat customers. Golf courses are in constant competition with other courses for golfers of all levels and any advantages they can reasonably acquire should be considered. Implementing the right golf management software for a coure's operations certainly is a fine start, but what about what golfers will experience?
The purpose of this post is to provide golf course management and pro shop employees with three tips that they can implement at their course to ensure their customers want to return again as soon as possible. If you’re reading this as a golfer yourself, you may have some ideas of your own that you’d like to see more courses implement. You’re free to leave your thoughts with Minutegolf as well. For now, let’s get to a few ideas golf courses can execute to ensure more loyalty from golfers.
Host a Weekly Young Adults League
As mentioned above, golf is a sport that is growing in popularity with a younger crowd, including young adults. The mid-to-late 20s is a time in which many young adults want to enjoy a weeknight opportunity to socialize and network with their peers. A good way to get repeat customers is to host a weekly young adult golf league/happy hour that offers discounted rates and goes from about 2:30 p.m. to sundown. Not only will this crowd enjoy taking advantage of the discounted rates, they will love being able to golf with other young adults after work. If you can get a consistent group on a weekday afternoon, that is a major win for most golf courses.
This is a concept that not enough golf courses take advantage of. If you know that your course is generally slower in certain months, it can be beneficial to offer monthly membership deals. Most monthly memberships work as so: the customer pays a flat fee for the month and in return they are able to play unlimited golf rounds and access to free range balls. You can always qualify this offer by making limitations such as “unlimited golf after 2:00 p.m.” or something similar. This not only helps build a loyal clientele with repeat business, it helps provide the course with guaranteed money for that month.
Offer a Discounted Rate for a Repeat Round
Many times 9 or 18 holes just isn’t enough for some golfers. It’s always a good idea for a golf course to have a “replay rate” on standby in case a golfer or a foursome wants to play the course again. This replay rate should again be discounted to show the golfers that you appreciate their business and to help incentivize their desires to play another round (i.e., golfers that are on the fence about playing another 9 or 18 holes will be more likely to choose to do so if they feel they are receiving a good value.
While every golf course is different and attracts a different clientele, the three tips listed above
are always great options for gaining repeat customers. The best part about the three options above is that they are also geared towards the more casual golfer, which is really the target market for attracting repeat customers. Avid golfers are less likely to need promotions/deals to attract them to fulfill their golf appetite. So the next time you’re brainstorming ways to attract more repeat golfers, you can always refer to this article to help stir the creative juices.
For over 18 years, GGGolf has been the go-to software for golf clubs across the country, offering a wide range of options to respond to the different business needs of golf clubs. GGGolf is dedicated to constantly updating its software for all of its customers while making sure the golf clubs are well taken care of.
When it comes to booking a tee time for your golfing needs, GGGolf has the perfect platform in the Minutegolf portal -- your reference for golf bookings, tee times, discounts and golf packages!